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📘 Part 3: Consumer habits

Is your phone designed to break? Rory reveals the shocking truth about 'planned obsolescence' and why our endless desire for new gadgets is creating mountains of rubbish. Don't miss this deep dive into consumer culture!

Maria & Rory

· 13 min read

This episode’s vocabulary

To accumulate

verb — to gradually increase in number or amount.

Toxin

noun — a poisonous substance, especially one produced by bacteria, that causes disease.

Water table

noun — the level below the surface of the ground at which you start to find water.

Consumerist

adj. — relating to a society in which a lot of goods are sold to individuals, and this activity is very important to the economy.

To equate

verb — to consider one thing to be the same as or equal to another thing.

Necessity

noun — the need for something.

Deliberately

adverb — intentionally.

Horrendous

adj. — extremely unpleasant or bad.

Immoral

adj. — morally wrong, or outside society's standards of acceptable, honest, and moral behaviour.

To adjust

verb — to become more familiar with a new situation.

Neuroplasticity

noun — the ability of the brain to form new connections and reorganize itself as a reaction to new experiences or information.

Adaptable

adj. — able or willing to change in order to suit different conditions.

To crystallize

verb — if something crystallizes your thoughts or opinions, it makes them clear and fixed.

Status symbol

noun — a thing that people want to have because they think other people will admire them if they have it.

Durability

noun — the quality of being able to last a long time without becoming damaged.

Radically

adverb — completely or extremely.

Fundamentally

adj. — in a basic and important way.

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📘 Part 3: Consumer habits
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Questions and answers

Maria

Does consumption have any impact on the environment?

Rory

Absolutely. Have you seen the mountains of rubbish building up in places all over the world? And that's all because people want the latest version of something, or because of some kind of built-in obsolescence that makes you need a new thing by design. So all of this trash accumulates, and it doesn't just sit there. It breaks down over time and releases toxins into the air or the water table, and that can't be good for anyone.

Maria

Why do some people always want to buy new things to replace the old ones?

Rory

Well, part of it will be the obsolescence I mentioned before, but there's also this consumerist mindset people seem to have where having the latest thing is equated with a higher status. That's a combination of necessity and, well, imagined need too.

Maria

Why do some people replace things more often than others?

Rory

Aside from the reasons I mentioned, some goods are lower quality and fall apart more easily than others, so they need to be replaced somehow.

Maria

And do you think it's a trend that goods are lower quality and fall apart more easily for people to buy new things?

Rory

Yes, that's a horrendous thing to do. If you can do something well and avoid the problem of rubbish building up in the environment, then you should do that. It's immoral to do anything else.

Maria

Why do young people change things more often than old people?

Rory

I'm not sure how true that is anymore, to be honest, but assuming they do, it might be because older people have a harder time adjusting to new things, so they just prefer to stick with what they've got. Younger people have more neuroplasticity, so they can be more adaptable.

Maria

And what do you mean by neuroplasticity?

Rory

Their brains are faster to adjust to new circumstances and ways of doing things because they're younger, their brains are fresher, for lack of a better term. Older people don't have that, their brains are crystallized, or their understandings of how things function are more crystallized.

Maria

And that's why young people buy more things, buy things more often?

Rory

Yes, because they're more prepared to do it, whereas older people are not.

Maria

Why do some people like to buy expensive things?

Rory

Like I said, it's a status symbol for some people and for others, maybe they associate the higher price with greater durability and higher quality. Since if something costs more than it's reasonable to expect it will last longer or be of higher quality in some way.

Maria

And do you think it's true that something which is super expensive is durable and of good quality?

Rory

Generally, yes, it is. Otherwise, what are you paying for? There will be times when that is not true, but the general rule is that this is the case.

Maria

Why do some people prefer to buy things in the supermarket rather than online?

Rory

Well, it's hard to say, really, but it's possible that they might want to see and touch goods before buying them, so they can better judge the quality. I mean, a vegetable you see online might be radically different when it's delivered to your door.

Maria

Do you think that people's buying habits will change in the future, and how?

Rory

Well, yeah, there will be new products and things to buy, which will influence that, unless you mean more fundamentally, will people need to buy things? In which case it won't change, because people have always needed to buy things.

Maria

Thank you, Rory, for your answers!

Rory

Whoa, capitalism being criticized.

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