IELTS Writing Task 2

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Write at least 250 words.

IELTS Writing Task 2

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Write at least 250 words.
The essay
Introduction: It has been observed that many companies focus on the novelty of what they produce. This is largely due to their desire to generate more profit by manipulating customers. While there may be some positive aspects, I believe this is a largely negative development.
"We start off with the use of passive voice while paraphrasing the task before launching into an overview of an idea of our answer, which is clearly phrased."
Rory Duncan
Coca-Cola hater
P1: The main reason companies choose to frame their goods as new ones is that their primary goal is to generate profit. They do this by exploiting people’s instinctual attraction to novelty as people are more likely to want to engage with goods and services if they are seen as new. As a result, an updated or improved version of an existing product can be used to make more money for a company. Moreover, it is easier to advertise a new product than an existing one since all previous forms of marketing and advertising can be applied to such goods while older products can only have new forms of advertising applied to them. For instance, classic Coca Cola can only be advertised as classic Coca Cola whereas a new Coca Cola can be advertised as a product in its own right and in relationship with other beverages in the Coca Cola Company.
”While we only have one main reason for our body paragraph which explains why companies make this choice, it is well supported and expanded upon with phrases like “as a result”, “moreover”, and “for instance”. We have used a variety of business related vocabulary and precise words to explain how this works (eg. “instinctual”, “all previous forms”, “beverages”, etc. These help demonstrate our strong lexical ability."
Rory Duncan
Coca-Cola hater
P2: However, I would argue that this is a negative trend. Firstly, many changes are either not really new or they are meaningless. For example, many new smartphones are advertised as faster than the old versions, but they are only slightly faster than the originals. This means people spend more money on a product which is not much better. In addition to being wasteful of customers’ money, it is also wasteful of the environment. In other words, older products which are almost as good as older products are thrown away in favour of something that is marginally more efficient. This creates an excessive amount of rubbish and environmental damage which could be averted if people did not purchase allegedly new goods.
"Our strong vocabulary is further evidenced in the next body paragraph alongside demonstrations of collocation with dependent prepositions, and a good use of grammar, including modal verbs and relative clauses."
Rory Duncan
Coca-Cola hater
Conclusion: In conclusion, businesses present their products as new ones in order to meet the profit motive. Though this behaviour may benefit this particular goal, there are clear negative outcomes in terms of customers being misled and damage being done to the environment.
"We conclude with a rephrasing of our task and answers with some connections and references back to our more detailed body paragraphs, and a good use of parallelism with the consistent use of the word “being”."

Rory Duncan
Coca-Cola hater
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