M: Yeah, I glance at it, you just like, you look at it for a very short period of time. Like, oh. Okay, ads, okay. I'm not looking at it. And usually, we say that effective adverts should be eye-catching. Okay? So they catch your eye, they grab your attention, but you can say like, they are not eye-catching. Or you can say, oh, I really love ads, I don't know, on billboards, on big billboards. Because they are really eye-catching. What else can we say with this eye-catching? Because it's like a very topic-specific vocabulary.
R: Well, just for advertising, I don't know. I think clothes can be eye-catching, or a piece of jewellery can be eye-catching.
M: And about adverts?
R: Well, don't ask me, I hate adverts, I'm like a market researcher's worst nightmare. It's funny actually. Because I get paid to fill out or complete market research surveys. And every time I have to do this, I always say this advert is boring because people know it's an advert. And they can tell that you're just trying to sell them another thing. So you need to not do that. And I do it every time. And this poor market research person who has to filter these results, whoever they are has to read my comments over and over again.
M: And then the final question is about like, what kinds of advertisements do you have in your country? I think it's like all over the world we have the same ads. And Rory said like, different kinds, kinds of adverts. Slots on TV. So adverts have slots on TV. So special time.
R: Yeah. It's like a time slot.
M: Yeah. And we call it broadcast advertising. Dear listener, if you want to use a specific term. Broadcast advertising. On TV or on the radio. And the advert is broadcast on TV. So it's kind of, it's shown on TV.
R: Oh, is it passive voice?
M: Oh, yeah.
R: Oh, my...
M: Yeah, but we just call it like broadcast advertising. And then ads on the internet. So online advertising. And Rory, which word did you use? Like insert.
R: Yeah, inserts. But that's... If it's on the internet, or in a magazine, these are just things that are added to advertise something really. It could be a flyer in a magazine or a tiny segment of a web page.
M: So pretty much adverts online. Okay? Newspapers. Newspapers, we can say print advertising. So everything which is in like magazines, newspapers. And also on billboards, so we call it outdoor advertising, dear listener. So billboards, and advertisements, are seen in public places. And also, like, on the sides of buses, inside the cars, taxis, like trains. So outdoor advertising, dear listener. And billboards. Yeah. This is the word to mention. Like ads on billboards in the street. Okay, dear listener? Then, if you want to be super educated, dear listener, we have social media advertising. We have emails, okay? Rory, do you get emails?
R: I do. And most people find them annoying. And they send them to their spam folder, which is an email folder for filtering your email. But I like having them. Because whenever I'm at the gym, and I need something to distract me, from whatever I'm doing, I clear my emails from these companies. I don't read the emails, I just clear them. So it's kind of useful in that sense. It's a useful distraction.
M: Therapeutic. So this type of advertising is called direct mail advertising. So the examiner asks you like, what advertising do you have in your country, and you say, well, social media advertising, broadcast advertising, print and direct mail advertising. Do you see how kind of cool you sound? Also, you can mention brochures and flyers. What are they?