Rory: So, advertisements. A very popular topic in IELTS. Your essay could be about advertising, Speaking part 3 could be about advertisements and advertising, and Speaking part 1, and Speaking part 2 as well: Describe an advert you like or dislike, or an advert that made an impression on you. Interesting, huh?
Maria: So, even in IELTS, advertising is everywhere.
Rory: Yeah. And, first of all, the word itself. We say advertisements, meaning like any advertisements on TV, newspapers, and the internet. You can also say adverts or ads. And advertising. What does it mean, like, advertising? What kind of advertising do you like?
Maria: Yeah, the steps that companies take to promote awareness of their products.
Rory: Advertising is a more general term. Like advertisements is a specific word, for example, an advert, like a pop-up advert on the internet, like pop, and it just like pops up, you know, all of a sudden. So it's a pop-up ad. But advertising, like there are different kinds of advertising, like pop-up ads, pictures in the newspapers, right? Some TV commercials. And you can say that I don't really like any of them. So I don't like any advertisements.
Of course, the question is about the ones you like, so you can say, if we have to choose one, then these ones. But it's like a last resort. I try to avoid advertising. I have an ad blocker.
Maria: And if you Google different types of advertising, you can find print advertising, broadcasts, video, TV advertising, mobile advertising, social media advertising, direct mail advertising, like they send you an email with some adverts, or invitations. Product placement is also a kind of advertising. Rory, what's product placement?
Rory: Is that not putting products in media like movies and TV series? And it's not explicit advertising to draw attention to the product. It's just the fact that an actor or an actress is using a particular product.
Maria: Yeah, also we have audio advertising, you know…
Rory: We did that at the start of this episode.
Maria: Usually, an advert has a jingle. If it's an audio advert, there's something like...
Rory: Could you imagine if we had a song about our courses?
Maria: Oh, yeah, that would be lovely. But a jingle is not a song, right? A jingle is something like a very short, I don't know, like short sounds, right? Jingle.
Rory: No, it could be a song that's used in an advert.
Maria: Yeah, also, actually, billboards are a kind of advertising, right?
Rory: They are, yeah. I often get confused between billboards and other kinds of things. Because you have billboards and you have hoarding.
Maria: What?
Rory: Yeah, you have billboards and you have hoarding. Apparently, though, the only difference between them is a billboard is used in the UK and hoarding is used in America.
Maria: Okay. Yeah, also, dear listener, you can talk about digital advertising and media advertising, if you want to be super cool. Podcast advertising.
Rory: Which we are rather notorious for.
Maria: Yeah, and also like banners, like display banners. If you read an article online, and then there's a banner, right? And if you are driving your car, you see a billboard.